South-Eastern Union

Pretty incredible this one. My first thought on seeing this was why is Western Union showing the south eastern United States?
It's because of the storm side of it, but I'll be honest I didn't read anything else than the upper left "WESTER UNION" until I put the image in the blog. The shine brought my attention squarely on "WESTERN UNION", partly as a byproduct of too much shine on the line just below it. I repel am attracted by the brightness, then repel from the overshine which layed my eyes peacefully on "WESTERN UNION." Genius? Luck? Chance? Not sure, but that's what it did for me.
Definitely gets them seen, but the yellow/orange is a little too yellow so I confuse it a bit with the Yellow Pages, and the circle arrow next to the CLICK HERE gets confused with the Yellow Pages symbol.
I don't know much getting a conersion from it, but it definitely got the impression/exposure, good shot on that.

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