My dress could have been ruined!

Oddly on this one there are two execution points I see out in this. The photography is done in an space. It appears as if she's wearing that dress for a photo shoot, which she is. Makes her pretty unreal, eliminates reality with the viewer.

Second is the typesetting, the break between "oder-causing bacteria" and "instantly!" Is not so good. It chops the communication is and bit confusing. It may have been fine if what broke it was a really hot selling photo, likely to do well would be a Cinderella kind of scene where it was a huge deal ball or something of the like and the deodorant made the queen of the crop. On that line it could have actually been Cinderella, as she was the only one working she was the only with deodorant thus the only one who could go.

The add is otherwise not bad, especially noting the pink squeeze-bottle is a good touch, while seeming non-sequitor it prepares the user to spot and buy it in the stores.