Industry utilization

The utilization of industry news in the gaming industry is, by some, extremely well executed. I don't know even look for anything in regards to the 3 latest consoles that have come out (360, Wii and PS3) but I see them EVERY day. Literally, not one day do I go without seeing a NEW story on them.

That's excellent press. 360 as an extra plus is older so it sticks out like a sore thumb when compared. Then the Wii has an odd name that relates itself to Wi-Fi and it sticks in there nice an solid. Then the PS3 unfortunately is played a little tame this year. It needs more BOOM. But atleast "PS" is consistent and you can't ever really forget it.

Unfortunately after the Dreamcast it's unlikely Sega will ever try again but they did good with Genesis (even though you didn't know it was called that even after buying it). They should have gone the way of Nintendo and kept calling it SEGA. I still think of the SEGA being YELLED at you in the commercial. That's impingment.