Dianetics

The all-time self-help bestseller with more than 20 million copies sold in 57 languages.

That's expansion for ya. 20 million sales is in itself pretty intense, 57 languages is a bit more intense. That's 57 languages for that single book, while the author L. Ron Hubbard has had his works alone translated in 67 languages, now holding the world record for world's most translated author.

So in this rare oppurtunity I get to show analysis by results. While I dont' have corralative statistics between this add and those stats, we can saying something is getting done right.

From the add alone there is good imagery with the volcano but the key is in the PUNCH letters.

START, DIANETICS, ON-LINE.

Activation in the words. Good ad, good book.