Pioneering the zephyr of Mars

Pushing forward progression in the industry with the Zephyr. In touchy times like a real war it's not a bad way to get the "everyone's doing it" feeling going by getting the "moving to the future" feeling going so everyone gets the idea it's where we're all going.

There is that less obvious aspect, but the really obvious aspect that makes me want to ride it is the imagery. Look at how cool it is!

Combing both points it looks like it was designed by Ray Bradbury to be on the Red Planet, it's the space train and it's supercool.