Modern Martin

I'd like to talk about this one from a purely product perspective as it pulls my interest, but that's just going off on interests and hobbies - I'll do what I can to keep it on point.

First hitting the special occasion of an anniversary, a choice event to coincide with a new plane for the airline bolstered by the fact it's the first airline to use the newest, modern Martin 2-0-2.

As an aside, Martin's design holds incredible likeness to modern jet engine passenger plane of today. Gathering all my historical data from this ad I would say that the overall design of the plane (increased aerodynamic properties) and the improved power of the plane, flying considerably faster for a twin engine, gave this a kick into the mainstream and led other companies to follow what had been done with 2-0-2. Historical study and assumption through advertising.

(Back on topic) I would say the other subtle improvements of heating, soundproofing and air conditioning are riding on the point made of how modern the plane is, which is supported by the anniversary and it just now being used by one airline (insinuating new commodity). These will have to take it all the way or may be bolstered by the want of the consumer for the improved facilities so that the quality of the facilities are then imagined as to be as great as they need to be to make the sale. Shaky ground on that one.