The Barbasol style

Isn't that style?

Check it out:

Rouge
Dressed to kill
Talking about you

She's styling, they're positioning shaving liquids with HER. The product description is for two reasons, re-affirm it won't do you bodily harm when you use it and tell you how much it costs. You could hardly care how good the product is just so long as it doesn't kill you and you get the girl. This could really be a piece that sold with people solely on that mind set.

Why do you buy/use/subscribe to X?

Because the ladies love it.