Shave with Colgate, it's EASY

It has pretty simple buttons, or points of note that are intended to incite reaction in the viewer. One of them is convincing you the simplicity of getting it. While for some it maybe that they wouldn't get it if they couldn't mailorder it. But for others it is just additional time to the pretty simple cycle of buying from the local store. You are convinced by this being the biggest thing on the page.

The other point harped on is the smoothness of shave and how this is a normal need, "Don't worry you're not alone."