Greatest thing since movable type

There quite some awe and mystery in this one isn't there?

The whole world is indebted to me so your inclination is to buy from...ME!

But the other aspect on top of this is trust factor. Of course I can trust HIS product, he invented them!

Does make him a bit dark though, gives him an edge that would lead to his disapearance from public mind unless he is re-enforced in public mind, you draw away from by instinct.

If he were a bit more Doctor Strange and not so Gargamel he'd be better off.