Thinking in the thinkness

Thought I would give a bit more of a thinkers dissertation with no ad per sey.

Advertising in general is out there to produce want... usually. Propaganda and hypnotism etc. may be a popular use of advertising but for right I'm sticking to sales, I like sales.

It's the incitation of emotional response and creation of want. Do you want them discusted? Do you want them nervous? You want to look cool? Do want them to go skateboard? How about go back to their home town and look at their school?

Yes to any of these questions? If so, then you better be selling: antacids, life insurance, brand name apparrel, skateboards or skateboard accesories or selling airplane tickets.

That is the obvious side of advertising usually. But how do you do it? This'll be my tip o' the day, how did they did it?

What do I mean? Just that, how did they do it. Someone did it. You verify based on statistics that they did and then what? Take what won with them, unlikely to be found outside of surveys, and go with it. That's not to say steal or plagerize or infringe on copyright, trademark or steal property of any kind, but the Matrix changed action films through it's popularity and technique, and many a successful film came from use of their techniques. Your add could be next.