Wednesday, September 06, 2006

I Have Less Extra Time Than You Have Money

Beechcraft, when you have too much work and money errupting out of every orifice. Beechcraft.

I like this positioning, to the National director who is on the go, who is the mover and shaker. Who is wanted by the national government but is too cool to be caught so he lives in Casablanca refusing friendship of any kind.

Can you see it now? Positioned in between the stock quotes and his favorite teams figures in the Monday paper, how did they position it so right? Because that one add was meant to sell HIM. Not people like HIM, they wanted to sell HIM. This is sold in one-on-one, not en mass. It's probably worth it for the price, an insert in one run of the paper to get in Mr. Big's hands.

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