Sports arena in a box

This is taking two angles one is better than the other as for it's effects in culture.

Take the "You're there" aspect of things, don't you want to be there? You're out in the boons and you would love to see it, wouldn't you?
Maybe you don't have the money to buy the big ticket, but you're getting hundreds of front row row tickets for the price of just a few.

On the other hand take "THE BEST SEAT IN YOUR HOUSE," while the added value of comfortability of your own home is there, this detracts from live attendence and probably adds to eventual complacence in staying home because you "have it all right there." This should be weighed one against the other within a campaign, as you may want to campaign this in coordination with another campaign that keeps them coming to the stadium. Even though you're just selling televisions you won't have televisions being sold if there isn't anything to watch on them.