I actually am not quite sure on this one. What am interested in doing based on this?

I guess if I am cool trendy raving hacker type they feature in movies but am a little too nerdy to be liked I would aspire to a photo like that. But if I'm the real usual programmer who probably looks more conservative than a Volvo, it's likely I think that weird.

I'll see if I can't find the target audience and ask them about it.