Interstitial Advertising

Advertising that happens in between where you came from and where you want to go. That's right, a commercial on the net kinda'.

The idea is that you while trying to get somewhere get huge ad consuming the whole screen (roughly) then get redirected off of that to your intended destination. If the man who invented this term has been found he has been beaten many times over, threats is generally what I see as the context when I see mentions of this type of advertising.

But regardless of all of that, I really dug this one.






Excellent style that pulls really pulls you in, I don't know what they're selling by seeing it necissarily, but it's likely THX style branding. I don't know what THX did or had to do with anything but they branded me for sure, I had more hope with their products even though their work was not correlated in my mind with any quality or product.

You don't care what they're doing but you'll by where their name is.