This seems to me an early incarnation of the fragrance commercial...

"Vibrance desolence parfume...for men...only available...
Nordstrum"

The kind of commmerical that is a mystery in that it's fading away the whole time. I think to the potential buyer who likes to dream and make magesty out of what you're not saying but are almost insinuating. Accented by it's lack of PUNCH, it's all 'undertones'.

But yet it is positioned in this fashion to the patriotic, not the high-brass that are so high-classed so as to achieved individuation from plebs of society.

I don't know if sales resulted, more likely for small gorilla units who feel they are the ones protecting the country. Not sure it's the best piece to base other pieces on but I would say it's worth understanding.