Target targets real people

This is good.
A few point, it's an ad on their own site for themselves...take that one step further, for another one of their ads - as service. That's pretty good.
You take a chance oppurtunity and get on their site, whether from an ambiguous ad like the one I followed there (number one paid search result on Google for music by the way), wanting something from target or what have you.
Now is coming to our site convenient for you? Maybe not, well in that case, the best deals are delivered to your doorstep weekly, check it out, you'll find it.
It's likely that will do more for them with long term customers buying from that then they will with a direct sales offer on the homepage. What do they lose? The bucks paid for that prime time position, what do they gain? One "gain" is no shipping or online sales administration costs. Their infrastructure has already been well established for years in physical sales, if they utilize their site to put in more long term customers, why not? Does an internet business model have to include on-site POS? That's answered really with, "does a billboard have to have on board POS?"
I like their way of going about things, I feel service.

0 Comments:
Post a Comment
<< Home