Army Today

Good add-ish.

Attractive design. Nice color scheme, a given color scheme. Doesn't really make any sense though. The want to be in the army is not the appeal, in general, of strength. While we live now in a materialist society, where man said to be an "animal" and bag of chemicals for a pill and the individual is safer an individual and groups are to be feared, I still deep down know that if the ad were appeal to what YOU could be to THE ARMY, or service or anything, you could definitely pull in more. While the level of individualization is immense, if the ads were trying to impinge upon the highest this level of purpose, duty, it would pull it's weight better than trying to not only appeal to individualism (not that of the individuals characteristics, but that of unwillingness to be a part of a group) but propagate the idea of individualism.