Take the office mini van or prop plane?

That's what I call targeting. Not even the high class business aristocracy so much as the business owner that needs to handle distribution. It gives you that leg up over your competitors, expands your distribution ability so you can get those hefty ticket customers.
"You'll be the vendor they think of because you can get it there faster than anyone else."
For the the vendor who wants to expand, push the envelope and happens to have access to a pilot.