Community Support

This is actually an interesting model for "advertising," if you want to call it that. It's really goodwill and word of mouth.

The Mozilla foundation, now umbrella over many projects, most notably today is it's Firefox web browser. But also among it's many projects is Thundermail (e-mail client), Sunbird (calendar client, Lightning is it's Thunderbird plugin version), Seamonkey (it's internet application suite), and there are more Navigator (another webbrowser, my current browser of choice).

These are open source and are being added to by the community, and it's all free. When you pick up firefox and you know you just got handed an excellent project, you are definitely going to spread the word. You spread the word, you contribute, you'll talk about it.

You're allowed to devlop for it, make widgets etc., you're likely to be a spokeperson at this point. It's brilliant really. Take in contrat: who talks about Internet Explorer outsite of webdevelopers?

As long as people still care to contribute, they will survive. Pretty cool, pretty cool.